Enabling a global media group to better engage with their local listeners by coordinating content management, real-time traffic updates and live music tickers
As part of Bauer's ambition to build data-driven products that are centred on audience needs, Bauer City Network wanted to use digital out-of-home to create buzz around their inner city radio brands by delivering curated dynamic content.
Bauer City Network stations Hallam FM in Sheffield and Radio Aire in Leeds both signed up to the year long campaign equipped with our bespoke content management system. The dynamic campaign used our technology platform to display intelligent messages that could be easily edited, from events and feature news, to listener birthday shout outs. The activation was also accompanied by a live music and traffic ticker, enabled by aggregating 3rd party traffic data and integrating with Bauer Xcel Media's 1st party API.
Content Management Software
This coordinated campaign was only made possible with our content management platform; a solution that allows live, dynamic and responsive digital out-of-home activations. Using the platform you can create campaigns, schedule content to be delivered in the future or choose creative to be delivered in real-time. You can deliver content to any screen format across multiple networks.
Date: June 2016
Brand: Bauer City Network
Campaign Details: Live Content Management / Roadside / Urban / Live Events