Real-time content live from the red carpet of Britain's most prestigious music award ceremony
As part of a cross-media campaign, the Bauer Media team wanted to be first to break news from the glamourous red carpet, providing immediate social commentary on the newly crowned award winners.
With the help of our content management system, creative was constantly refreshed over the course of the award ceremony and delivered to digital screens across London in seconds. The team easily delivered over 20 different creative adaptations and used the opportunity to re-purpose content originally destined for social and radio media.
Content Management Software
This coordinated campaign was only made possible with our content management platform; a solution that allows live, dynamic and responsive digital out-of-home activations. Using the platform you can create campaigns, schedule content to be delivered in the future or choose creative to be delivered in real-time. You can deliver content to any screen format across multiple networks.
Date: March 2016
Brand: Bauer Media
Agencies: Kong Outdoor
Campaign Details: Live Content Management/ Urban/ Live Events
Impressions: 722,180 (Route, 2016)